Where Are Invicta Watches Made? | Is Invicta Chinese or Swiss?

by Dwain

Invicta… Invicta…

Have you comes across this name while looking for a budget friendly watch with a solid design?

Yup, this brands story is not as straightforward as you may think. Originally, Invicta is a Swiss brand that was founded in 1837, but since then they have moved their global operations to Florida and their manufacturing facilities are based in countries like China.

The choice of manufacturing their watches in China lets Invicta leverage advanced techniques while keeping production costs are a minimal.

Today, not many know the story behind this watch brand. Keep reading to discover all there is to know about Invicta’s watchmaking journey and find out where are Invicta watches made.

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Where Are Invicta Watches Made?

Where Are Invicta Watches Made

You might be surprised to know that while Invicta, a reputed watch brand, originates from the Switzerland, the majority of its manufacturing takes place in China.

Interestingly, while the assembly of these watches happens overseas, their unique design creation is carried out in the brand’s main headquarters in Hollywood, Florida. 

This international operation strategy has been pivotal in transforming Invicta from a Swiss watch company into a globally recognized brand.

What Sets Invicta Watches Apart?

Where Are Invicta Watches Made

As a fan of Invicta, you’ve likely admired the distinctive features of their timepieces. 

Invicta prides itself on crafting watches with stainless steel or gold-plated cases, water resistance, Swiss movements, luminous hands, and chronographs. 

These characteristics contribute to the high-quality feel of the watches. Notably, Invicta is known for its oversized, chunky watch models, which have become a trendsetter in the industry. 

Some of their famous collections include Speedway, Pro Diver, Subaqua, and Russian Diver.

Are Invicta Watches Fashion Timepieces?

Where Are Invicta Watches Made

Yes, Invicta positions itself as a fashion watch brand. 

They produce timepieces that resonate with current fashion trends, appealing to customers who see watches as a fashionable accessory rather than a technical marvel. 

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With a keen focus on creating bold, trendy designs, Invicta has successfully captured the interest of its target audience.

Are Invicta Watches Really Made in China?

Where Are Invicta Watches Made

Indeed, the larger share of Invicta watches is manufactured in China. These watches predominantly utilize Japanese NH35A movements, known for their reliability, affordability, and widespread availability. 

Despite not being as precise as Swiss movements, they offer a satisfactory performance, with a daily accuracy ranging from -20 to +40 seconds under normal conditions.

Who Is Behind the Creation of Invicta Watches?

Where Are Invicta Watches Made
Raphael Picard

The Invicta Watch Group, a privately held watch manufacturer founded by Raphael Picard in Switzerland, is behind the manufacturing of Invicta watches. 

Although the company’s headquarters are located in Hollywood, Florida, the production of the watches is carried out in Switzerland and China by skilled artisans under the supervision of the Invicta Watch Group.

Who Owns Invicta Watches?

Where Are Invicta Watches Made

The Invicta Watch Group owns Invicta watches. 

Operating from its Florida headquarters, the key personnel, such as Eyal Lalo, Gany Lalo, and Nadia Lalo, contribute to the operations of this watch brand that originated in Switzerland but operates as an American brand today.

Who Is the Typical Invicta Watch Wearer?

You may not see celebrities wearing Invicta watches often, but they are popular among individuals who appreciate their simplistic yet fashionable styles. 

Where Are Invicta Watches Made

In 2012, the brand made a significant endorsement deal with the NFL hall-of-fame player Jason Taylor, further boosting its recognition among sports and fashion enthusiasts.

What other brands does Invicta own?

Where Are Invicta Watches Made

The Invicta Watch Group owns several brands, including:

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Invicta Watch Company: The primary brand, Invicta, is known for creating high-quality, stylish, and affordable timepieces.

Glycine Watch SA: Invicta acquired Glycine in 2016, a Swiss watchmaking company known for its automatic watches and aviation-inspired designs.

TechnoMarine: TechnoMarine, known for their stylish and innovative timepieces, was acquired by the Invicta Watch Group in 2005.

S. Coifman: Invicta also owns S. Coifman, a brand that offers luxurious Swiss-made watches.

What’s the average price for Invicta watches?

The average price for Invicta watches varies greatly depending on the collection and specific model. 

You find some Invicta models for as low as $50 to $100. More advanced or limited-edition models, particularly those from the Reserve Collection or featuring Swiss-made movements, could cost several hundred dollars, occasionally surpassing the $1000 mark. 

However, many Invicta watches typically fall within the $100 to $300 range.

What’s the history behind Invicta watches?

The history of Invicta watches is a fascinating journey that spans almost two centuries. Here’s a brief overview of the brand’s evolution:

Where Are Invicta Watches Made

Founded in Switzerland (1837)

Invicta was founded in 1837 in La Chaux-de-Fonds, Switzerland, by Raphael Picard. The brand’s name, “Invicta,” is a Latin term that means “unconquerable,” signifying the company’s resilient spirit. 

The goal of Picard was to bring high-quality Swiss watches to the masses at affordable prices, a principle that the company still upholds.

The Quartz Crisis and Revival (1970s – 1990s)

In the 1970s, the brand faced a significant challenge during the Quartz Crisis, a period when the emergence of cheaper, battery-powered quartz watches from Asia threatened traditional Swiss mechanical watchmakers. 

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Where Are Invicta Watches Made

Like many other Swiss watch companies, Invicta was deeply affected and was almost forced out of business.

However, in 1991, the descendants of the Picard family re-established the company in Hollywood, Florida, USA. 

The Invicta Watch Group, under the leadership of Eyal Lalo, a third-generation Picard, aimed to uphold the founder’s principle – crafting high-quality, beautiful, and affordable watches.

Expansion and Acquisition (2000s – Present)

The Invicta Watch Group expanded its portfolio by acquiring several other watch brands. They purchased TechnoMarine in 2005, a brand known for stylish and innovative timepieces.

In 2012, they added the Swiss watch brand Glycine to their repertoire, known for their automatic watches and aviation-inspired designs.

Throughout its history, Invicta has remained committed to creating innovative, stylish, and high-quality timepieces that are accessible to a wide audience. 

It’s now a globally recognized brand with a diverse range of watches catering to various tastes and budgets.

What’s Invicta’s most popular watch model?

Where Are Invicta Watches Made

One of Invicta’s most popular watch models is the “Pro Diver” series. This collection has gained significant recognition for its sturdy construction, precision, and affordability. 

It’s often compared to high-end diver watches, offering similar aesthetic appeal and functionality at a fraction of the price.

The Pro Diver watches are typically water-resistant, with some models resistant up to 200 meters (660 feet). 

They often feature automatic movement, a stainless-steel case, and a unidirectional bezel. Their designs are diverse, with various dial colors, strap materials, and size options to choose from.


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